Privacy Policy

Last updated: September 23, 2025

Thank you for choosing HomeMaXX (“we”, “us”, “our”). We are committed to protecting your privacy and maintaining transparency about how we collect, use, disclose, and retain your information. If you reside in the United States, this policy also ensures compliance with 10DLC (10‑Digit Long Code) and The Campaign Registry (TCR) requirements for messaging.

1. Information We Collect

Personal Information: Name, email address, phone number, postal address, etc., when you register, make an inquiry, or use our services.
Account and Transaction Data: Appointment history, purchases (where applicable), preferences.
Communication Data: SMS, email, chat logs when you contact us or sign up for notifications.
Device & Usage Data: IP address, device information, browser type, pages visited, date and time of visit.
Optional Data: If you fill out quizzes or forms, select concerns (hair care, etc.), tags, feedback.

2. How We Use Your Information

We use your data to:

Provide and manage our services (appointments, bookings, consultations).
Send confirmation messages, reminders, updates via SMS or email.
Comply with relevant law and regulation, including 10DLC / TCR for SMS communications.
Personalize your experience (e.g., based on your visit history, concerns, preferences).
Improve our website, products, customer service.
Prevent fraud and unauthorized access.

3. Legal Basis (if applicable under consumer protection or applicable laws)

Depending on your jurisdiction and the nature of data, we rely on:

Consent (when you opt in for SMS or email).
Performance of a contract (e.g., scheduling appointments).
Legitimate interest (sending relevant messages, improving services).

4. SMS Messaging Compliance (10DLC / TCR)

You will receive SMS only if you have provided your phone number and consented to receive messages (e.g., by checking a box or opting in).
Messages will include:
- Clear identification of HomeMaXX as the sender.
- Instructions on how you can opt out (e.g., reply STOP).
Message frequency will be reasonable (e.g., reminders, confirmations, periodic updates).
We do not share your phone number with third party marketing services without additional explicit consent.

5. Disclosure of Your Data

Depending on your jurisdiction and the nature of data, we rely on:

Our service providers (for SMS delivery, email, hosting, payments).
Legal or regulatory authorities if required.
Business partners or contractors who help us operate the business, subject to confidentiality.

6. Data Retention

We retain your personal information only as long as necessary for purposes permitted above, or as required by law.
SMS records and appointment history are kept for [insert period; e.g., 3 years] unless you request deletion.

7. Your Rights

Depending on your location, you may have:

The right to access your personal data.
The right to correct or update your data.
The right to delete your data (subject to legal retention obligations).
The right to withdraw consent (e.g., stop SMS communications).
The right to object to processing or request restrictions.

8. Opt-Out / Unsubscribe

To stop SMS communications, reply STOP to any message or follow instructions provided.
To stop emails, click the unsubscribe link in the email footer.
Once you opt out, we will not send you marketing messages. Operational messages (e.g., about appointments) may still be sent if required.

9. Children’s Privacy

Our services are not directed to children under 13 (or local age of majority).
We do not knowingly collect personal data from minors without verifiable parental consent.

10. Changes to This Policy

We may update this policy occasionally. The “Last updated” date will reflect changes.
Your continued use of our services after changes constitutes acceptance of the revised policy.